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R140m apartment project kicks off in La Lucia

Home Business Management Finance & Investment R140m apartment project kicks off in La Lucia

GROWTHPOINT Properties has commenced the development of Kent, its first greenfield sectional title residential development in KwaZulu-Natal.

Adjacent to the landmark upmarket 37,000sqm La Lucia Mall, the R140m apartment project will create a vibrant mixed-use lifestyle comprising shopping, dining, a park and gym within a short walking distance.

Kobus Blom, Growthpoint’s KwaZulu-Natal Regional Development Manager, said the market response to Kent had surpassed expectations and was already around 90% sold out, with only a handful of units still available.

“The response from buyers has been tremendous, which confirms that the Kent answers a genuine demand for modern, quality residential accommodation for young professionals in the area. We are confident it will enhance its surrounding neighbourhood and contribute to the great local lifestyle,” he said.

The Kent apartments are being built in a standalone ten-storey building alongside the mall. Construction is scheduled for completion in November 2022, and Kent will welcome its first residents in time for Christmas. Construction of the building’s first three levels of the above-ground parking deck will be completed in early 2022. Then, the building will rise up with one floor being completed each month over seven months.

One of the main drawcards of Kent is that 90% of its one- and two-bedroomed apartments have sea views. It offers secure parking, card access control, an entertainment area with a swimming pool, pet-friendly ground-floor apartments with dedicated gardens, and SMEG appliances.

Kent will also feature lobby cubicles where residents can collect their shopping from selected La Lucia Mall stores, managed by on-demand shopping service OneCart.

Low Volatile Organic Compound (VOC) paint coatings and cost-effective energy-efficient light fittings will lessen the complex’s environmental impact. The building will also have a dedicated generator to power apartments in the case of load shedding.

Growthpoint said construction would create approximately 500 jobs and will support 30 local SMMEs.

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