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KZN in big domestic tourism push

Home Business Management KZN in big domestic tourism push

WITH the country more relaxed under lockdown Level 2, Tourism KZN will celebrate Tourism Month with a huge domestic marketing campaign to drive more tourists to KwaZulu-Natal.

September is Tourism Month and World Tourism Day 2020 will be celebrated on 27 September under the United Nations World Tourism Organisation theme, “Tourism: Building peace! Fostering Knowledge!” However, to draw attention to rural tourism development, South Africa will embrace the theme “Tourism and Rural Development”.

KZN MEC for Economic Development, Tourism and Environmental Affairs, Nomusa Dube-Ncube,said local government is where tourism happens, and this is why local government is best placed to create a memorable experience for tourists.

“Importantly, as set out in the Constitution, one of the objectives of local government is to promote social and economic development… We are committed in harnessing the potential of tourism to transform the lives of rural communities.”

Dube-Ncube said KZN had spent the past few months preparing for a post COVID-19 era. “We can confirm that the people of this province across all corners are ready to welcome visitors from different parts of the country and the globe,

“We have destinations that are abundant in natural beauty, and we have diverse heritage and culture.”

The MEC said that coinciding with the country’s move to lockdown Level 2, the enticing message from KwaZulu-Natal is: “It’s time to travel again… unforgettable experiences are here again”.

She urged tourists to explore the hidden “tourism diamonds in the rough” and to take advantage of massively discounted offers by the tourist trade.

Already several owners of hotels, chalets, game lodges and holiday resorts have posted specials on TKZN’s website, www.zulu.org.za.

“KZN’s tourist attractions are in pristine shape, and despite the challenges brought about by COVID-19, the vacation industry will again rise like a phoenix from the ashes with substantial help and support,” said Dube-Ncube.

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