Tuesday, 16 April 2024
22.7 C

Campaign showcases KZN South Coast tourism treasures

Home Business Management Finance & Investment Campaign showcases KZN South Coast tourism treasures

AS the South African tourism industry continues to recover from the devastating impact of the pandemic, Ugu South Coast Tourism (USCT) has initiated a dedicated marketing campaign aimed at highlighting the KZN South Coast as a prime tourism location with the launch of its #GoSouthKZN destination video.

“Tourism is the lifeblood of our local economy and USCT is committed to igniting interest in the region, once again, to stimulate the local tourism market,” said Phelisa Mangcu, CEO of USCT.

“Before the arrival of the COVID-19, we were on a drive to position the KZN South Coast as one of the country’s key destinations, and we’ve now put this campaign into high gear, actively promoting the region across a number of dedicated platforms.”

The three-minute marketing video promotes the many unique local tourism drawcards, from the many coastal attractions for which the area is known, through to the hinterland tours, golf courses, extreme adventures and relaxing venues.

These include sites such as the Wild Gorge Swing, KwaXolo Caves Adventures and Aliwal Shoal while touching on activities such as surfing, beachside horse riding, mountain biking, boating and hiking.

“The #GoSouthKZN destination video is a great marketing tool that we can use to create positive exposure for the KZN South Coast at events such as trade shows, trade workshops and various media engagements,” said Mangcu.

“It’s a really impactful visual tool that will also actively promote this area through social media platforms such as YouTube, Instagram, Facebook, LinkedIn, and the free-to-download Explore KZN South Coast app.”

Most Popular

The new ‘City of the West’ showcases opportunities

THE Westown development team and Fundamentum Property Group hosted more than 40 residential, commercial, and industrial brokers and agents at the Westown construction site...

Sibaya node north of Durban attracts investment

LOCATED between the Ohlanga and eMdloti estuaries on KwaZulu-Natal’s north coast, the Sibaya Coastal Precinct has undergone a remarkable transformation over the past decade...

Full closure of the N3 due to blasting near Peacevale

THE N3 in KwaZulu-Natal will be fully closed on 10 April 2024 between 14h30 and 15h00 to facilitate blasting next to the N3 opposite...

Precise planning, clear goals and optimisation are key to supply chain success

AS one of the leading manufacturers of industrial gas, Air Products has established a successful supply chain strategy, crafted from industry experience, best practice...